Design / Blogs / SEO / EMAIL/ YouTube / Linkedin / Video Editing / GMB
At Vetrina Group, a leader in cannabis retail consulting, my collaboration was instrumental in redefining their digital and brand presence to align with their vision of educating and empowering data-savvy clients. Recognizing the transformative power of content, I spearheaded the development of weekly blogs, translating complex data insights into accessible knowledge. This core content served as the foundation for over five weekly LinkedIn posts, amplifying our reach and engaging a community of forward-thinking entrepreneurs.
My role extended beyond content creation to include visual design for course materials, supporting Vetrina Group's commitment to delivering impactful education. As they launched their comprehensive course for cannabis retailers, I contributed to a strategic rebranding effort that encapsulated their belief in data-informed decision-making and their purpose to instill confidence in cannabis retailers. This rebranding was not just a visual makeover; it was a strategic alignment of Vetrina Group's values with their outward identity, ensuring clarity and resonance with their target audience.
Email marketing content on Kajabi
In addition to crafting SEO-optimized video content for YouTube and promoting the brand's podcast, I played a key role in content strategy for events and product launches. My responsibilities encompassed market research, storytelling, and messaging refinement, laying the groundwork for a cohesive brand narrative that speaks to the heart of the cannabis retail industry. Working alongside another designer, we forged a visual identity that mirrored Vetrina Group's expertise, integrity, and commitment to raising industry standards.
Through my comprehensive approach, combining content strategy, visual design, and brand development, Vetrina Group strengthened its position as a pivotal resource for cannabis retailers. We not only changed the conversation around cannabis retail but also equipped business owners with the knowledge and tools to navigate their journey with confidence, backed by the power of data.
Working with partner to share podcast across blog, email, LinkedIn, and YouTube.
Write SEO informed blogs, create graphics, posted in Kajabi.